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What's the most popular Halloween candy in Minnesota?

Marcus Chen
Marcus Chen
Marcus Chen
Managing Editor · St. Paul, MN

Marcus manages the day-to-day editorial workflow across all brands, coordinating coverage assignments and ensuring editorial standards are met. He previously served as city editor at the Pioneer Press and holds a degree in Political Science from Carleton College.

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Managing Editor · Saturday, October 31, 2026 at 1:42 AM · 5 min read
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Children in costumes holding Halloween candy bags in Edina

As Halloween approaches, the excitement in Edina is palpable. Children eagerly anticipate dressing up in costumes, while parents prepare to stock up on treats for trick-or-treaters. But amidst the spooky decorations and festive atmosphere, one question looms large: what’s the most popular Halloween candy in Minnesota? This year, the answer is clear.

What Happened

This Halloween season, the National Retail Federation estimates that Americans will spend approximately $4.1 billion on candy. With such a staggering figure, it’s no surprise that candy plays a central role in the celebrations. In Minnesota, the sweet tooth of residents has led to a clear favorite among trick-or-treaters: Reese’s Peanut Butter Cups. This iconic candy has topped the charts, delighting kids and adults alike with its perfect blend of chocolate and peanut butter.

Reese’s has consistently held its position as a beloved treat across the country, but its popularity in Minnesota reflects a broader trend in candy preferences. The combination of chocolate and peanut butter resonates with many, making it a staple in Halloween candy bags. In Edina, local stores are already preparing for a surge in demand, ensuring that the shelves are stocked with this crowd-pleaser.

Community Reaction

The announcement of Reese’s Peanut Butter Cups as the top candy has sparked excitement among Edina residents. Local parents have taken to social media to share their thoughts, with many expressing their delight at the choice. “It’s the perfect candy for Halloween,” said Edina resident Sarah Johnson. “You can’t go wrong with chocolate and peanut butter!”

Children, too, have chimed in on their favorite treats. Many have declared their love for Reese’s, often stating that it’s the first candy they hope to find in their Halloween haul. “I love when I get Reese’s in my bag,” said 10-year-old Tommy Anderson. “It’s the best part of Halloween!”

The Tradition of Trick-or-Treating in Edina

Trick-or-treating is a cherished tradition in Edina, where families gather to celebrate the spooky season. Streets are lined with homes adorned in Halloween decorations, from cobwebs to carved pumpkins. Local schools often host Halloween-themed events leading up to the big night, fostering a sense of community and excitement among students. Many families participate in neighborhood gatherings before heading out for trick-or-treating, creating a festive atmosphere that extends beyond just candy collection.

Candy Alternatives

While Reese’s dominates the scene, some families in Edina are exploring healthier alternatives or unique treats for Halloween. Local businesses have begun to offer options like organic candies and non-candy treats such as stickers and toys. “We want to make sure every child feels included, even those with dietary restrictions,” said local shop owner Emily Brown. “It’s all about making Halloween fun for everyone.”

Additionally, the rise of the Beyond Candy Initiative, which promotes healthier choices during Halloween, has gained traction in the community. This initiative encourages parents to consider alternatives that still capture the spirit of the holiday without the sugar overload. “We love seeing families get creative with their treats,” said Brown. “It’s a great way to engage kids in making healthier choices.”

The Impact of Halloween Candy Sales

The significance of Halloween candy sales extends beyond mere enjoyment. The $4.1 billion projected spending this year reflects the economic impact of the holiday. Local businesses in Edina benefit from the influx of customers looking to purchase candy and decorations. Stores report a noticeable uptick in sales as families prepare for the festivities.

Moreover, the candy industry plays a vital role in the local economy, providing jobs and supporting community events. As families gather for trick-or-treating, the demand for candy translates into increased revenue for retailers, contributing to the overall health of Edina’s economy. This year, the enthusiasm surrounding Reese’s Peanut Butter Cups has only amplified the excitement.

Local candy shops, like Edina Sweets, have reported a significant increase in foot traffic. Owner Mike Thompson noted, “This time of year, we see families coming in to stock up for Halloween. Reese’s are definitely a top seller, but we also love to introduce customers to local brands.” The shop has started carrying a selection of Minnesota-made candies, which has been well received by the community.

What's Next for Halloween in Edina

Looking ahead, Edina residents are gearing up for a memorable Halloween. With Reese’s Peanut Butter Cups leading the way, local businesses are preparing for a bustling season. Many shops are offering promotions and discounts, encouraging families to stock up on their favorite treats.

Additionally, community events are in the works, including Halloween parades and costume contests, where families can come together to celebrate. The sense of community during this time is palpable, as neighbors gather to share in the joy of the season. “Halloween is a time for families to connect and create lasting memories,” said local community leader Mark Thompson. “We’re excited to see everyone out and about this year!”

Engaging the Community

Community engagement is a significant aspect of Halloween in Edina. Local organizations are working to ensure that everyone can participate in the festivities. The Edina Park and Recreation Department has planned several events, including a Halloween carnival with games and activities for children of all ages. “We want to create an inclusive environment where families can enjoy Halloween together,” said recreation coordinator Lisa Green. “It’s about building connections and fostering a sense of belonging.”

Moreover, local schools are also getting involved, with various Halloween-themed educational activities planned. Teachers are using the holiday as an opportunity to engage students in learning about the history of Halloween, safety tips for trick-or-treating, and even the science behind candy-making. “It’s a fun way to incorporate the holiday into our curriculum,” said Edina Middle School teacher Rachel Adams. “The kids love it, and it makes for a memorable experience.”

Conclusion: A Sweet Season Ahead

As Halloween approaches, the anticipation in Edina continues to grow. With Reese’s Peanut Butter Cups reigning as the favorite candy, the community is coming together to celebrate the holiday in style. From local businesses preparing for an influx of customers to families engaging in festive activities, this Halloween promises to be a sweet season filled with joy, connection, and, of course, plenty of candy.

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